Photo stylists
Photo stylists from the award-winning photography studio of Boston food and product photographer Jim Scherer
Polygrip?
Mar 14
Finally, I’m back with the next post on the subject of food photography. I thought it’d be interesting to talk about what happens in the kitchen, some of the more unusual pieces of equipment, and odd things I’ve seen used by food stylists, including Poligrip. What’s in a food stylist’s kit? Here’s a look at one stylist’s set of tools:
And here is a different stylist, and how they get set up in the kitchen:
You can see that both of these people are very neat and organized! When you realize that unlike us photographers, the stylist is always working on location and likely to work in a different studio from one day to the next, it’s good to be ready to go with whatever you need.
Each stylist has their own way to do things, but there are a few tools we keep here in the studio for them which I like. First is this hand-held steamer. We cover the nozzle to reduce the steam flow and hold back any sputtering. It’s great for gently softening a slice of cheese on a burger, for example, because it gives a warm and moist heat, without blowing or scorching. You can get this from Amazon or places like Target, in the cleaning department. They tell me this is for cleaning bathtubs.
Here’s another gadget, this time from Williams Sonoma and similar suppliers. It’s a tiny chef’s torch, super useful for adding bits of browning to edges of things like toast, bacon, and tops of crème brûlée of course. This is a much different effect than the steam above.
So finally I’ll mention some of the odd things I’ve seen used. Can you guess what they’re used for? Polygrip, Corn Husker’s Lotion, Bag Balm, Armor All, Wildroot Cream Oil, Vaseline. Then there’s an amazing product called Zap-a-Gap (made by the Super Glue people). It can stick greasy or wet things together, and fill gaps at the same time. And finally, for now, there are stylist’s staples like Kitchen Bouquet and Karo Syrup.
For those of you who want the real encyclopedic “last word” Bible of food styling, you’ll want to take a look at Delores Custer’s book called Food Styling. She’s the master, and having this book is a must for those who are emerging food stylists, as well as for a lot of us photographers!
Getting that YUM factor
Nov 15
Try this exercise: close your eyes and imagine something really really delicious, something that makes you crave. Write down the specific attributes of that mental image. Then cross out everything on your list that relies on senses other than sight. Whatever you finally come up with, those are the things a food photographer has to work with in making an effective image.
What’s on your list? I came up with color, texture, glisten, moisture, and so on. Those are the obvious ones, but there are others. Point of view (where is your eye?), scale (how close are you?), composition (does your eye know where to look?). What about implied motion – like a drop about to fall, or anything just on the verge of happening. Light itself can sometimes imply motion. Let’s go on … what else is on the list? Mood, which is a broad term, can definitely affect whether something is mouth-watering. Mood comes from a combination of lighting, camera point of view, color, and surroundings, surfaces, and props. And of course, there is styling. The presentation of the food, often done by a food stylist, is a huge factor in appetite appeal. Think of a muffin whole, compared to a muffin broken open with butter melting and some crumbs on the plate. This line of thought leads to lots of new things for our list … seeing inside something, seeing the bits and ingredients, and presenting a plate with the invitation to dig in.
Here’s yet another aspect of getting appetite appeal — authenticity. Does what you’re looking at look fake? Does it look too perfect? Is it a Disney world simulation of some “ideal”? These are all unappetizing. Looking real means seeing the imperfections, the personality, and celebrating the fact that a dish looks different every time it comes out of the oven.
No picture this time. More coming!


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