Photo tips
Photography tips from the award-winning photography studio of Boston food and product photographer Jim Scherer
Visual language
Jan 22
We’re continuing my little series on food photography, begun several posts ago. What is visual language, or visual literacy? Many people have the vocabulary to talk about events, things, emotions, even tastes and smells. But they don’t have the vocabulary to talk intelligently about visual matters. I fault our education system for this. We just aren’t able to articulate what works or doesn’t work in 2-dimensional art, photography in particular. Notice I said “works” — not “like.” We’ll get back to that later.
I’ve had many shoots where the client can say they like or dislike the shot we’re doing for them, but they’re not able to say anything helpful as to why. Let’s see if we can help.
Qualities we can use to discuss composition: static; dynamic; focused; scattered; heroic; aerial; monochromatic; colorful; saturated; clear; obscure; repetitive; patterned; spacious; crowded. We could go on and on.
Qualities we can use to discuss lighting: bright; dark; contrasty; flat; over-lit; soft; harsh; shadowy; spooky; sunny; hazy. Again, we can go on and on.
Qualities we can use to discuss mood: cheery; gloomy; mysterious; dull; intriguing; boring; exciting; sparkly; exaggerated; etc.
I have tried not to use photography jargon here, words like “high key,” “wide angle” etc. Just regular everyday words will do. So OK, you say, we already know all those words — you’re not telling us anything new. The point is how we use all those descriptive words together, to talk about a photograph in a way that is helpful to someone else.
Take this example at left.
Regardless of our likes, we need that vocabulary in order to critique this image in a way that’s helpful. This shot could be described as overhead, composed of related organic elements, lit from one side with soft shadows, showing a lot of roundness, having a certain off-balance feel because of the positioning of the white radishes, showing smooth against textured, and light against dark. It’s quiet in mood. Two elements are entwined, almost like a human element, which is amusing or intriguing. Taken together, all of these things could lead you to say whether the image works or not as a complete composition. Whether we “like” it is a more subjective judgement, based on an emotional reaction to all this.
Here’s something different:
We could say this picture has a playful carefree mood, in particular because of the gesture of the hand, the tipped horizon, and the movement you see in the legs. The light is sunny, making the white shirt crisp against the contrasting black slacks. The shadow side of the shirt is not very dark, and shows blue from the sea and the sky. We’re obviously on a beach, and we can even see that the model has taken off her sandals — more relaxing! Not seeing her face leaves more to the imagination — we fill in the blanks for ourselves. Even though the picture is less studied than the first one, there is still a lot to talk about.
So if you’re beginning your visual education, or even if you’re a pro and want some extra stimulation, pick a picture, ANY picture, and analyze it this way. You may be surprised at how much you come up with!
All words and pictures on this blog are copyright © Jim Scherer, 2011. Reproduction without permission is a no-no, but linking to this page is nice!
Getting to YUM, part 2
Dec 1
So now that we’ve figured out some of the things that give us that appetite appeal, take a look at these two very different pictures from separate stories in the current issue of Saveur, just a few pages apart.
… 
The left image is admittedly tame, possibly a bit “old school” in its approach because of its subject, use of a human element, vantage point and color palette. The right hand image is an example of a new trend: overhead angle, unusual colors, smears on the surface. Um, what is it?
I think the first image is pretty, but conventional. In the second image I think the photographer is trying to create art by using food as the medium. There’s a certain shock value in the image – the blue highlights, and the very clear showing of what appears to be fat, or gristle. Fashion photography uses shock in a similar way.
Hmmm … what do you think?
Getting that YUM factor
Nov 15
Try this exercise: close your eyes and imagine something really really delicious, something that makes you crave. Write down the specific attributes of that mental image. Then cross out everything on your list that relies on senses other than sight. Whatever you finally come up with, those are the things a food photographer has to work with in making an effective image.
What’s on your list? I came up with color, texture, glisten, moisture, and so on. Those are the obvious ones, but there are others. Point of view (where is your eye?), scale (how close are you?), composition (does your eye know where to look?). What about implied motion – like a drop about to fall, or anything just on the verge of happening. Light itself can sometimes imply motion. Let’s go on … what else is on the list? Mood, which is a broad term, can definitely affect whether something is mouth-watering. Mood comes from a combination of lighting, camera point of view, color, and surroundings, surfaces, and props. And of course, there is styling. The presentation of the food, often done by a food stylist, is a huge factor in appetite appeal. Think of a muffin whole, compared to a muffin broken open with butter melting and some crumbs on the plate. This line of thought leads to lots of new things for our list … seeing inside something, seeing the bits and ingredients, and presenting a plate with the invitation to dig in.
Here’s yet another aspect of getting appetite appeal — authenticity. Does what you’re looking at look fake? Does it look too perfect? Is it a Disney world simulation of some “ideal”? These are all unappetizing. Looking real means seeing the imperfections, the personality, and celebrating the fact that a dish looks different every time it comes out of the oven.
No picture this time. More coming!
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